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Schema Markup Generator (JSON-LD)

Free schema markup generator. Create valid JSON-LD structured data for Article, FAQPage, Organization and Product — ready to paste into your site for Google rich results.

schema-gen.run

What is schema markup (JSON-LD)?

Schema markup is structured data — machine-readable JSON embedded in your page that tells search engines exactly what the content is: an article, a product with a price, an FAQ, an organisation. Google reads it to generate rich results: star ratings, FAQ dropdowns, product prices and article cards.

JSON-LD is Google's recommended format because it lives in one script tag and does not touch your visible HTML. Pages with valid structured data are also easier for AI answer engines to understand and cite — making schema one of the highest-leverage AEO investments.

How to use

  1. 01Choose the schema type: Article, FAQPage, Organization or Product.
  2. 02Fill in the fields — required ones are marked with *.
  3. 03Click Generate JSON-LD.
  4. 04Paste the script tag into your page and validate with Google's Rich Results Test.

Frequently asked questions

Where do I paste the JSON-LD code?
Anywhere in your page's HTML — inside <head> or <body> both work. Google recommends JSON-LD precisely because it is a self-contained script tag that does not modify your visible markup.
How do I know if my schema is valid?
Test the page with Google's Rich Results Test (search.google.com/test/rich-results). It shows exactly which rich result types the page is eligible for and flags any missing required fields.
Does schema markup improve rankings?
Not directly — but it enables rich results (stars, FAQs, prices) that significantly increase click-through rate, and it helps AI answer engines understand and cite your content accurately.
Can I use FAQ schema on any page?
Only if the FAQ content is actually visible on that page. Google penalises schema that describes content the visitor cannot see.

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